Built to work together.
Purpose brings together distinct businesses around a shared idea: people move further when expertise, technology and capital work in partnership.
A shared vision, expressed in different ways
Each business in the Purpose ecosystem serves a distinct need. Together, they help people build wealth, grow with confidence and create more durable financial futures.
Build
Give advisors, founders and business owners the technology, infrastructure and capital to create what comes next without building everything alone.
Grow
Help people put capital to work with more intention through modern investment strategies, advice and access to opportunities built around real goals.
Endure
Support decisions that can last through market cycles, life changes and business shifts with discipline, partnership and long-term thinking.
Purpose Investments
Purpose Investments is a modern asset manager offering ETFs, mutual funds, private assets, cash and income solutions, and digital assets. Its focus is not more products for their own sake, but better ways for investors and advisors to reach real outcomes.
Purpose Advisor Solutions
Purpose Advisor Solutions gives independent advisors the technology, operations, compliance support, coaching and investment capabilities to launch, run and grow a modern practice. Advisors stay focused on clients while the platform helps carry what happens behind the scenes.
Steadyhand
Steadyhand pairs low-fee funds with clear, personalized advice for Canadians building wealth or preparing for retirement. The experience is deliberately simple, transparent and human, with a plan that can flex as life changes.
Foundation Wealth Partners
Foundation Wealth Partners is an independent partnership of independent portfolio managers and financial planners. It combines local relationships and personalized advice with the infrastructure, registration and shared support needed to serve clients and build enduring practices.
Harness Investment Management
Harness works with wealth advisors to deliver discretionary portfolio management and curated investment strategies to their clients. Its portfolio managers connect investment implementation to the client’s broader financial plan.
Driven
Driven gives Canadian small businesses fast, flexible access to capital, clear pricing and digital tools built around how businesses actually operate. Since 2006, it has supported more than 17,000 businesses with over $1 billion in financing.
Ready to move forward?
Whether you are investing, building a practice or growing a business, there is a place to start inside Purpose.