We’ve come a long way. We’re just getting started.
Purpose was built on a simple belief: financial services can do more when they start with people. Since 2013, we have kept opening new paths for investors, advisors and entrepreneurs to create wealth on their own terms.
Built from the problem out.
Purpose started with a question: how can we solve real problems and help people succeed? Every business we build, partnership we form, and solution we bring to Canadians is in service of the same goal: making the wealth system more open, more connected, and more useful for the people it's supposed to serve. The industry may be complex. Our purpose is not.
Our ethos.
We lead with confidence, but not from a distance. We believe the best financial companies stay close to the people they serve, listen before they build, and stay open enough to keep evolving.
What matters to us.
The next chapter of wealth will be more personal, more participatory, and more connected. We believe people want more than access. They want agency, clarity, and partners that help them move with purpose.
“Our work is to build a wealth system around the person, not ask the person to build it themselves.”
Our story.
2013
Som Seif — previous founder of Claymore Investments, an innovator in ETFs that BlackRock purchased — founds Purpose Investments.
2015
Purpose Investments surpasses $1B in assets under management (AUM).
2017
Purpose launches as an independent financial services company with an unrelenting focus on customer-centric innovation delivered through technology-driven solutions. Led by entrepreneur Som Seif, the company seeks to develop a diverse product platform to address underserved segments of the market.
Purpose incubates and launches Purpose Advisor Solutions, a wealth technology operating platform enabling the future of independent advisory in Canada.
2018
Purpose acquires Thinking Capital, the largest non-bank small business lender in Canada, a key piece in building an SMB financial platform now known as Driven by Purpose.
Purpose Advisor Solutions acquires Wealthsimple for Advisors, a provider of technology-enabled solutions for advisors and financial planners, consolidating Canada’s two leading independent advisor platforms and further strengthening Purpose’s position in supporting advisors to build modern independent wealth practices.
Assets across the Purpose platform exceed $12B.
2021
Allianz X, the digital investments unit of the German-based Allianz Group, invests to further accelerate growth and expand product development across the platform.
Purpose Investments inaugurates the Purpose Digital Asset Platform with the launch of the world's first Bitcoin and Ether ETFs.
Purpose Investments launches the Longevity Pension Fund, the world’s first income-for-life mutual fund, to help solve one of society’s most critical social problems, providing income security for post-work years.
2023
Purpose is named one of Canada’s Top Small & Medium Employers in 2023 for the first time, and wins the award every year since.
2025
Purpose acquires Steadyhand, an independent wealth management firm based in Vancouver.
2026
In addition to being named one of Canada’s Top Small & Medium Employers by Mediacorp Canada, Purpose is also named a Top GTA Employer for the first time.
Som Seif is named CEO of the Year at the Wealth Professional Awards.
What happens next is still being written.
We are looking for curious, capable people who want to help shape it.