Purpose in the world.
News, perspectives, and conversations from across the Purpose ecosystem, and the media covering what we’re building.
About Purpose.
Purpose is a different kind of financial company building the ecosystem for a more open wealth system. Through six connected businesses — Purpose Investments, Purpose Advisor Solutions, Steadyhand, Harness Investment Management, Foundation Wealth Partners, and Driven by Purpose — Purpose gives Canadian investors, advisors, and entrepreneurs the tools, thinking, and access to build wealth on their own terms.
Download the press kit
Media inquiries.
For press inquiries, interview requests, and media assets, please reach out to:
Earnscliffe Strategy Group
Keera.Hart@earnscliffe.ca
905-580-1257
Purpose in the news.
Ideas, research and perspectives for people building wealth, practices, businesses and what comes next.
Paloma Tonaco named 2026 Woman of Distinction in HR
Paloma Tonaco has been named Woman of Distinction in the HR Industry at the 2026 Canadian HR Awards, held October 1 in Toronto. Purpose was also recognized as an Excellence Awardee for Flexible & Hybrid Work Strategy and for HR Technology & AI Innovation.
Serial Innovation in Fintech | Masters in Business with Som Seif
Som Seif talks with Barry Ritholtz about his path from engineering to investment banking, building the world's first bitcoin ETF, and what it takes to endure as an entrepreneur in markets that never stop changing.
Returns Are a Commodity—Stop Selling the Plumbing
Som Seif joins Pierre Daillie on Insight Is Capital for a conversation that challenges advisors to confront an uncomfortable truth: the portfolio management skills that built their practices over the last four decades are rapidly becoming a commodity.
Don't Be a "Safe" Canadian: Som Seif on Taking Bold Risks
Som Seif joins the StartWell Podcast to talk about the mindset holding Canadians back, what's broken in how we build wealth, and why he's energized right now.
Som Seif on Building, Leadership, and Toronto’s Future
Som Seif joins City Councillor Brad Bradford for a deep conversation about Toronto, leadership, financial innovation, and the mindset required to build world-class companies in Canada.
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